7.3 Online Data that we collect through cookies, is aggregated with the Other Information and data
we collect as described in this Privacy Policy and/or similar data collected by partners to create
groups of users and certain general-interest categories or segments that we have inferred based on
(a) demographic or interest data and GeoIP Data, (b) the pages you view and links you click when
viewing an email or using the Services and those of our partners, and/or (c) the search terms you
enter when using certain search services. We use this information to get a more accurate picture of
audience interests in order to provide travel updates we believe are more relevant to your interests.
We store page views, clicks, and search terms used for ad personalization targeting separately from
your Personal Information.
We may process your User Information where: you have given your consent (this legal basis is only
used in relation to Processing that is entirely voluntary – it is not used for Processing that is
necessary or obligatory in any way); the Processing is necessary for a contract between you and us;
the Processing is required by applicable law; the Processing is necessary to protect the vital
interests of any individual; or where we have a valid legitimate interest in the Processing.
9.1 We may disclose your User Information to other entities within the group companies, for
legitimate business purposes (including operating the Services and providing services to you), in
accordance with applicable laws.